The Storytelling Workshop
In the storytelling workshop, we explore eight key frameworks that dig deeper into the science of storytelling and then dive into real case studies and business cases that highlight how brands utilize storytelling to resonate with their target audiences, communicate value and stand out from the competition.
These frameworks are segmented over three key aspects of storytelling that make the difference between successful stories. The workshop is focused on three key areas based on Aristotles triangle of persuasion.
1. Utilize LOGIC to build a solid story structure.
2. Embed EMOTION with conflict-focused story delivery
3. Craft story CREDIBILITY with purpose-driven positioning.
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Building Structure
Teams will learn how to effectively structure a product story focused around the specific pains and gains of the user/customer.
Embedding Emotion
Teams learning how to deliver an inspiring and engaging product story by customising conflict based on their target user/customer
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Communicating Credibility
Teams learn how to craft unique stories and how to communicate them authentically and consistently.
The Story Engine Canvas
Finally, students are taught how to combine these frameworks into a process that can be utilized by product and marketing teams to ideate and experiment with successful stories.
This ensures the teams can already incorporate the knowledge and frameworks the very next day.
